SEO in Digital Marketing
TL;DR: SEO is the quality infrastructure for every channel—organic, paid, social, email, PR, and AI search.
Foundations (2025)
- Experience signals: author identity, citations, media provenance, helpful UX.
- Tech: Core Web Vitals, clean IA, structured data, internationalization.
- Content: problem-first pages, data visuals, FAQs, GEO facts.
- Entity SEO: consistent brand graph across site + profiles.
How SEO amplifies other channels
Channel
How SEO Helps
Metric Lift
Paid Search
Landing speed + relevance → higher QS
↓ CPC, ↑ CVR
Paid Social
Searchable hubs for retargeting + education
↑ Assisted conv.
PR
Linkable assets & source pages with citations
↑ Ref domains
Email
Indexable resource libraries
↑ Session depth
Sales
Pages mapped to objections & use-cases
↓ Sales cycle
Case Snapshots
- Fintech B2C (12 mo): Topical clusters → +180% non-brand organics; CAC −22% via QS.
- iGaming (6 mo): Tech fixes + GEO JSON-LD → +120% indexed pages; +35% registrations from AI/assistants.
- DTC Beverage (9 mo): Product schema + content hub → +74% organic revenue; 18 PR domains.
Rollout Plan
- Audit (tech, content, entity, competitors)
- Quick wins (CWV, 404/redirects, internal linking)
- Topic map + content sprints
- Schema + GEO + sitemaps
- Measurement (GA4, GSC, dashboards)