Revenue Marketing Playbook
Pillars
- Market-Offer Fit: ICP clarity, value props, proof.
- Distribution: SEO + GEO, SEM, Social, Partnerships.
- Conversion: LPs, pricing tests, objection handling.
- Retention: lifecycle messaging, loyalty, community.
Frameworks
- ICE Backlog: Impact × Confidence ÷ Effort.
- Content Clusters: Hub → spokes, schema, internal links.
- Offer Ladder: Free tool → demo → trial → paid.
Offers & Funnels
Stage
Asset
KPI
TOFU
Trend hub, benchmark tool
Visits, engaged sessions
MOFU
Calculator, case library
Leads, MQA
BOFU
ROI sheet, comparison LP
SQLs, win rate
Ops & Analytics
- GTM + GA4 + GSC + ad platform pixels
- Server events (CAPI) where applicable
- Source-of-truth dashboards (weekly)
- Experiment cadence & pre-release QA
90-Day Roadmap
- Weeks 1–2: Audits, ICP, tracking, quick wins
- Weeks 3–6: Topic clusters, LP revamp, paid pilots
- Weeks 7–10: GEO rollout, partnership seeding
- Weeks 11–13: Scale winners, kill laggards, plan Q2